Wednesday, 12 March 2014

Beauty Feature: REVIEW: Urban Decay's SUPERCURL CURLING MASCARA (Plus before and after photos)

In my experience, finding a good cruelty free mascara has been a bit of a challenge. I've had good days and bad days with my old staple (The Body Shop's Big and Curvy Mascara) without it ever quite living up to my expectations, and having used up every last inch of my old dried-up mascaras, I thought it was time to invest in something new. So, I've finally got round to doing a cruelty-free mascara review, as voted for in the poll by you guys. And the lucky mascara is...Urban Decay's Supercurl Curling Mascara! 

Scroll down for the full review and before and after photos!


  • The packaging: The design is sleek and pretty and I always love the way UD products look in my make-up bag. In addition to the tube the mascara comes packaged in a cardboard box designed in the same way. Perhaps an excess of packaging there but it's a nice touch if buying as a gift for a friend and at least it's recyclable! The tube itself has an inbuilt 'de-clumper' which you can feel working as you pull the wand out and in my experience this is one of the few mascaras that live up to it's no-clump claims!
  • The wand: The wand is a moulded and curved design (see photo above) with rubber bristles which are my personal preference. This wand is one of the best I've used, the size and shape is perfect and lets me apply the mascara from the roots of the lashes as the design follows their natural curve. Speaking of curve... Urban Decay claims that the wand design helps to create that 'curled' effect and in my experience it certainly does. I tried the mascara both with and without using eyelash curlers beforehand and the difference was minimal! 
  • The formula: One of the best things about this mascara for me is that the formula contains conditioning ingredients such as Shea Butter and Meadowfoam seed oil so I don't feel as though I'm heaping loads of nasty stuff onto my lashes every morning!
  • The results: This mascara has been a winner for me, it coats and separates my lashes evenly and can easily be built up for a darker, more dramatic evening look. It does seem to create more of a curl than my previous mascaras and holds them up all day! 
  • Not for weepers: I have struggled to find anything wrong with this mascara however it's wear is maybe not as good as it could be. It's not marketed as a waterproof mascara but put to the 'onion test' (Read: literally just chopping onions) after a couple of minutes my lashes were completely bare. So beware, if you're feeling particularly emotional maybe opt for a more waterproof mascara.
  • Splash your cash: At £15 it's maybe a touch more expensive than your regular mascara however for the quality of this mascara I'd say it was worth it! Also, if you purchase from Debenhams they very often have discount events throughout the year so you could get it for cheaper if you're savvy!

     Here are some before and after photos of me wearing the mascara so you can see how it measures up for yourself!

BEFORE: bare, uncurled lashes

AFTER: wearing the UD Supercurl Curling Mascara


Did you find this post helpful? What is your favourite cruelty-free mascara? Comment below and share your thoughts!

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