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Cruelty Free Criteria


It's really important to me that I have corresponded directly with the brands I feature on my blog and that they fit my cruelty-free criteria:

1. They do not test their products or ingredients on animals.
2. They are not affiliated with any third party companies that carry out testing for them.
3. They do not sell their products in China. (Where animal testing is required by law.)

To make it easier for cruelty free readers I'd like to share the email format that I use to contact companies when establishing if they are cruelty free! Feel free to copy and paste the basic questions and you can carry out your own research on brands you're unsure of, simply drop them an email! If anyone has received a conflicting answer to any I have received please do let me know in the comments section. Here is the format I use:


 Dear Sir/Madam,
 My name is Annabelle Hawkes and I am an independent cruelty free beauty blogger (take a look: crueltyfreebeautyatface.blogspot.co.uk!) I’d love to buy from and feature your brand _______on my site, however, I would like to be assured of your animal testing policies.  Therefore I would really appreciate it if you could answer the questions below in full, so I and my readers can make an informed decision as to whether to buy from you or not. Please do be sure to answer all of them – the more information the better! Thank you in advance for your co-operation.
1. Does your company test ingredients and/or finished products on animals?
2. Do you test ingredients or products on animals through a 3rd party?
3. Do your manufacturers test ingredients or products on animals?
4. Are you owned by or affiliated with any companies that test products or ingredients on animals?
5. Do you have a parent company? If so who are they?
6. Do you/your parent company currently sell or have plans to market and sell your products in the Chinese market, which requires animal testing by law to sell in that country?
7. Could you provide a list of all of your current vegan items available for purchase?
8. Are you certified as cruelty free by Cruelty Free International, PETA, or any other organisation for the humane treatment of animals? If no and you are eligible, will you consider applying for CF status to make buying easier for your cruelty free consumers?

Regards,        

So that's the standard format I use, obviously adapting it now and then to specific brands. From now on I will try and post as much of my correspondence with companies as I can on here, so that you can see their answers for yourselves however rest assured I do not feature any brands on my blog unless I am satisfied with their response! See below for the latest correspondence I have had with companies.




LATEST CORRESPONDENCE / CRUELTY FREE UPDATES....


12/08/2016

Lee Stafford: cruelty free!

Michaela Tegg

To:

annabellemayhawkes@hotmail.co.uk
Hi Annabelle,

Thanks for getting in touch. Please find all of your required answers below…

We are a cruelty free brand and have never initiated animal tests on finished products or ingredients, either directly or indirectly. All ingredients used are carefully monitored and all of our suppliers are asked to provide written evidence that they are adhering to the EU Cosmetics Directive which confirmed the ban on the animal testing back in 2009. We do not sell our products in China, or any other regions which require animal testing.

1. Does your company test ingredients and/or finished products on animals? We have never initiated animal tests on finished products or ingredients, either directly or indirectly
2. Do you test ingredients or products on animals through a 3rd party?
No
3. Do your manufacturers test ingredients or products on animals?
No, all ingredients used are carefully monitored and all of our suppliers are asked to provide written evidence that they are adhering to the EU Cosmetics Directive which confirmed the ban on the animal testing back in 2009
4. Are you owned by or affiliated with any companies that test products or ingredients on animals?
No
5. Do you have a parent company? If so who are they?
QBC, please find the full Quantum Beauty Company statement here: http://www.leestafford.com/en/products/animal-testing
6. Do you/your parent company currently sell or have plans to market and sell your products in the Chinese market, which requires animal testing by law to sell in that country?
No
7. Could you provide a list of all of your current vegan items available for purchase?
Please find the list of our vegan friendly products below:

Poker Straight
P2Fifty Poker Straight Shampoo
P2Fifty Poker Straight Conditioner
Mini Poker Straight Shampoo
Mini Poker Straight Conditioner
Poker Straight Flat Iron Spray
Poker Straight Shine Serum
P2Fifty Professional Heat Protection Spray
Styling
Sea Salt Spray
Dehumidifier
Ddouble Blow Mousse
Hold Tight Hairspray
Original Dry Shampoo
Dark Dry Shampoo
Shine Head Spray Shine
Messed Up Spray Wax
Wet Look Gelee
Bleach Blondes
Bleach Blondes Hot Shot
Bleach Blondes Shampoo
Bleach Blondes Conditioner
Everyday Blondes Shampoo
Golden Girl Oil
Pink Treatment
Big Fat
My Big Fat Healthy Hair Shampoo
My Big Fat Healthy Hair Conditioner
My Big Fat Root Boost Mousse
ARGANOIL
Nourishing Miracle Oil
Heat Protection Spray
Pre-Shampoo Treatment
Ultra Hydration Lotion
Blow Dry Gel
Anti Frizz Serum Spray
Shine Spray
Night Repair Serum
Nourishing Miracle Mist

Oily Roots Dry Ends

Fix It



Oily Roots Dry Ends Shampoo


Detangler

8. Are you certified as cruelty-free by Cruelty-Free International, PETA, or any other organisation for the humane treatment of animals? If no and you are eligible, will you consider applying for CF status to make buying easier for your cruelty-free consumers?
It is something we have done previously and would consider in future

Kind Regards,
Michaela

QBC
QuantumBeautyCompany
Michaela Tegg
Product Manager

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15/01/2014

Liz Earle: cruelty free!

From: aconnaughton@lizearle.com
To: annabellemayhawkes@hotmail.co.uk
Subject: FW: Cruelty Free Questions - please answer in full :)
Date: Thu, 15 Jan 2015 10:13:46 +0000
Hi Annabelle,
I hope all is great with you.
 The customer centre has forwarded your email to me as I work in the PR team. It was great to read your blog and I have answered your questions below:
 1.Does your company test ingredients and/or finished products on animals? No
 2. Do you test ingredients or products on animals through a 3rd party? No
 3. Do your manufacturers test ingredients or products on animals? No
 4. Are you owned by or affiliated with any companies that test products or ingredients on animals? No
 5. Do you have a parent company? If so who are they? It has recently come to my attention that AVON is your parent company and I am dismayed to hear that they sell in China (where animal testing is required by law) - therefore I would like to know if any of your profits go to AVON or if they are recycled back into the Liz Earle brand. If you can tell me that profits remain exclusively within the Liz Earle brand or that Liz Earle customers are not funding AVON’s activities, I will be happy to continue buying from your brand.
We'd like to reassure you that although Liz Earle was acquired by Avon in 2010, we continue to operate as a standalone independent beauty brand.  Our philosophy, principles and products have remained true to our founders’ original core philosophy over the past 19 years.
From day one, we've had a very clear Animal Testing policy ... quite simply, we don’t do it.  We do not conduct animal testing on any of our product or ingredients and all of our products are cruelty free.  We are one of a very few number of beauty companies that have signed up to the humane cosmetic standard (previously referred to as the BUAV),  and it is with a great deal of pride that our products carry the Cruelty Free International 'leaping bunny' symbol indicating that this is a cruelty-free product.  We would like to reassure you that the animal testing philosophy, policies and practices are still very clear and our Avon is fully supportive of all our ethics and values.
6. Do you/your parent company currently sell or have plans to market and sell your products in the Chinese market, which requires animal testing by law to sell in that country?
Liz Earle has no plans to market or sell in China.
7. Could you provide a list of all of your current vegan items available for purchase?
With the exception of beeswax, manuka honey and propolis none of the ingredients in the Liz Earle Naturally Active Skincare range are of animal origin.  Cleanse & Polish and Men’s Cleanse & Polish includes beeswax, as does Superbalm, the Gentle Face Exfoliator, Men’s Face Scrub and our Eucalyptus & Rosemary Candle.  The Deep Cleansing Mask also contains propolis and manuka honey.  The rest of the skincare range is suitable for strict vegans.
 With the exception of beeswax, none of the ingredients in our Colour range are of animal origin.  Beeswax is used in our Lash Care Intensifying Mascara Base only.  Synthetic beeswax is used in our Signature Foundation, but this is man-made.
 8. Are you certified as cruelty free by Cruelty Free International, PETA, or any other organisation for the humane treatment of animals? If no and you are eligible, will you consider applying for CF status to make buying easier for your cruelty free consumers?
Yes we are certified as cruelty free by Cruelty Free International and we are very proud that all of our products carry the “leaping bunny” symbol.  Find out more at  www.gocrueltyfree.org and www.crueltyfreeinternational.org
I hope this answers your queries and please feel free to give me a call on ------- if you have any other questions.
We would be delighted to send you a sample of Cleanse & Polish to try too.
 Thanks and very best wishes
Aisling
Aisling Connaughton    
   Liz Earle Naturally Active
Colet Court, Hammersmith, London W6 7JP                                                                       E:  aconnaughton@lizearle.com
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From: Annabelle Hawkes [mailto:annabellemayhawkes@hotmail.co.uk]
Sent: 15 January 2015 10:56
To: Aisling Connaughton
Subject: RE: Cruelty Free Questions - please answer in full :)
 Hi Aisling,
 Hoping you are well.
Thank you for your detailed and helpful response.  I was wondering if you could just clarify whether the fact Liz Earle 'continue[s] to operate as a standalone independent beauty brand' means that customers can buy in confidence that their money will not be funding any testing that is carried out by your parent company?
 I am so pleased to hear that Liz Earle has such a strong no testing ethos and I am very much encouraged that your brand is recognised by the BUAV Leaping Bunny scheme. 
 Thank you for your time and help,
 Annabelle
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From: aconnaughton@lizearle.com
To: annabellemayhawkes@hotmail.co.uk
Subject: RE: Cruelty Free Questions - please answer in full :)
Date: Thu, 15 Jan 2015 11:02:22 +0000

Hi Annabelle

We can absolutely clarify that customers can buy in confidence that their money is not funding any animal testing.

Thanks so much

Aisling



VERDICT: The brand Liz Earle is cruelty free. I am satisfied with the brand's response to my questions. As they are recognised by BUAV as cruelty free, continue to operate as a standalone company and I have been assured in the correspondence that no money spent on Liz Earle products will be funding any animal testing, I personally am happy to purchase from them. Of course, readers must make their own choices regarding parent companies. In this case I deem there is enough evidence that Liz Earle operates as a stand alone brand and profits remain within the company, unlike with companies such as Bobbi Brown, NARS and M.A.C where their policies are very negligent. Liz Earle were also one of the only companies to satisfactorily answer my question about vegan products, of which they have many!


29/10/2014

Soap and Glory: cruelty free! 



From: Customer.Love@soapandglory.com
To: annabellemayhawkes@hotmail.co.uk
Subject: RE: Customer Enquiry
Date: Wed, 29 Oct 2014 10:45:44 +0000

Hello Annabelle,
Thanks for getting in touch.  We do apologise for the delay replying.
We understand that animal testing is a key concern for a growing number of consumers and at Soap & Glory, we can confidently state that all of our formulations are safety and efficacy tested on people.  (Although you might argue about that if you’d seen the condition of some of their feet. YEEEESH. )

We uphold very strict guidelines through our regularly audited manufacturing partners who uphold the ‘no animal testing’ policy.  As well, we are fortunate that our biggest retail partner – Boots The Chemists – upholds the very same standards by funding through an organisation called FRAME, which is the FUND for the REPLACEMENT of ANIMALS in MEDICAL EXPERIMENTS, in an effort to eliminate reliance in the industry on animal testing.
That said – and because we feel it necessary to be transparent and to educate EVERYBODY- it’s important for you to know that no retailer or manufacturer can categorically state that ‘none’ of their raw materials or ingredients have – at some time in the past – been tested on animals.  The majority of individual raw materials used in cosmetics today have been through some kind of animal testing process.  At Soap & Glory, we absolutely do not test our formulations on animals, however, we can’t say that each and every ingredient that goes into them has not, at some point historically, been cleared for human use, by animal testing.

We hope this answers your question.  If you need any more information about animal testing, we’d suggest you contact Colipa, Cosmetics Europe - The Personal Care Association, via www.colipa.eu.
Kind regards,
Soap & Glory Customer Love

 -----------------------------------
From: Annabelle Hawkes [mailto:annabellemayhawkes@hotmail.co.uk]
Sent: 29 October 2014 10:59
To: Customer Love
Subject: RE: Customer Enquiry

 Hello,
Thank you very much for your reply! That's great to hear. If you could just clarify however whether S&G currently or have any plans to sell in the Chinese market?
Kind regards,
Annabelle
--------------------------------
Hello,
Currently we’re not sold nor do we have any immediate plans to expand into China.
Kind regards,
Soap & Glory Customer Love


VERDICT: Soap and Glory are cruelty free! I had some discrepancies about using Soap and Glory products up until now as despite their lovely and friendly service they are quite hard to contact. However, I'm very satisfied with this response. They clearly state that their products are not tested on animals and nor do they sell in China. Their honesty in this email is quite refreshing as they do raise the point that historically many ingredients used in products today will have been tested on animals. Thankfully, however, due to the brilliant recent (March 2013) EU ban imposed on animal tested cosmetics, we can rest assured that S&G are cruelty free as long as they remain outside of China.

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14/10/2014

Sanctuary Spa Products: cruelty free! 

Subject: Sanctuary Products
Date: Tue, 14 Oct 2014 09:06:23 +0100
From: leanne.falconer@thesanctuary.co.uk
To: annabellemayhawkes@hotmail.co.uk
Dear Annabelle
 Thank you for your email and your interest in our Sanctuary products. The Sanctuary Spa brand is against animal testing: none of our products have been tested on animals and we only use ingredients from suppliers who have not tested them on animals for cosmetic purposes since 1998. 
 As many ingredients and raw materials have been tested historically, we applied a cut-off date of 1998 after which we do not use any materials that have been tested on animals.  We state ‘Against Animal Testing’ on our packaging.
 We recognise that in some regulatory environments there is a requirement to test on animals – we Sanctuary Spa does not operate in those countries or product sectors. We actively support and invest in the development of alternative test methods and the stance taken by the EU to prohibit the practice of testing on animals in the cosmetics industry. We hope this information has been helpful.
 Kind Regards
Leanne FalconerConsumer Services PZ Cussons Beauty14 Upper St Martins Lane Covent Garden London WC2H 9FB
---------------------------------------------------
 From: Annabelle Hawkes [mailto:annabellemayhawkes@hotmail.co.uk]
Sent: 14 October 2014 15:07
To: Falconer Leanne L
Subject: RE: Sanctuary Products
 Hi Leanne,
Thank you for your quick response, that's great to hear. I just wanted to clarify that your products are not sold in China? Your response was very informative and I take 'do not operate in those countries' to mean that no, you do not sell to China however for my readers I just wanted to be 100% certain. Could you also clarify whether Sanctuary Spa has a parent company and what their testing policies are?
 Sorry to be pedantic and thank you very much for your time,
 Annabelle
---------------------------------------------------
Dear Annabelle
 We can confirm that we do not distribute our products within China. Our parent company, PZ Cussons, are against animal testing of any form in the development or marketing of cosmetic and household products. As a group, we do not test ingredients on animals, nor do we commission or request any of our suppliers or associates to test ingredients, or products, on animals.
 Once again we hope that this information has been helpful.
 Kind Regards
Leanne FalconerConsumer Services PZ Cussons Beauty14 Upper St Martins Lane Covent Garden London WC2H 9FB

VERDICT: Sanctuary Spa are cruelty free! I have been using Sanctuary Spa for a while now as all of their products state 'AGAINST ANIMAL TESTING' however I wanted to email the company to double check this as statements like these can sometimes be misleading. However I am pleased it is not so in this case!

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13/10/2014

Sleek MakeUp: cruelty free! 


From: CustomerServices@sleekmakeup.com
To: annabellemayhawkes@hotmail.co.uk
Subject: RE: Contact Form                                                                                                              

Dear Annabelle,

Thank you for your enquiry regarding Sleek MakeUP products and animal testing. Please note that here at Sleek we make it our responsibility to ensure that none of our products are tested on animals during any stage of the product development process. This also applies to the raw materials used.
Due to this, we are therefore able to declare that all of our products comply with the Directive 2010/63/EU and are not in any way tested on animals.
Sleek MakeUP has a legal obligation to ensure that its products are safe, we therefore endeavour to carry out a safety assessment on every single products prior to placing them on the market.

The safety of a cosmetic product can be assessed on the basis of the safety profile of the ingredients used within a formulation. All of the ingredients used within our products possess well established safety records, due to this they do not require animal testing on a routine basis.

Yours Sincerely,
Customer Services Sleek MakeUP
---------------------------------------------------

From: Annabelle Hawkes [mailto:annabellemayhawkes@hotmail.co.uk
Sent: 13 October 2014 15:43
To: Customer Services
Subject: RE: Contact Form
 Hi Sleek Makeup Team!
 Thank you for responding so quickly. That's really great to hear. I'm sorry for all the questions but could you just confirm whether you sell in China or not and also whether you have a parent company and what their testing policy is. Thank you!

Thank you for your time,Annabelle
---------------------------------------------------

Dear Annabelle,
Thank you for your response. We can confirm that we do not sell into China and we do not have a parent company. We hope this information has been helpful and if you require further assistance, please do not hesitate to contact us.
 Kind regards, Customer Services                                                                                                                                     
VERDICT: Sleek MakeUp is cruelty free! As you can see I had to email twice to get the clear answers I wanted as it's always good to be doubly sure! I am satisfied with this response and happy to add Sleek MakeUp to our cruelty-free list! I wonder what lovely products I can try out first...

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10/10/2014
Daniel Sandler: cruelty free! 

Dear Annabelle,
Thank you for your email.  The information below is on our web site:
Are your products tested on animals?Daniel's products are not tested on animals, but some do contain animals products such as milk, honey and bees wax, the company and our manufacturers adhere to the EU Cosmetic regulations.All our products manufactured in the UK and EU strictly adhere to the REGULATION (EC) No 1223/2009 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 30 November 2009 on cosmetic products. We have no China based suppliers.Some of our brushes do contain animal hair.
Here are the answers to your questions:
1. Does your company test ingredients and/or finished products on animals? -No  2. Do you test ingredients or products on animals through a 3rd party? - No
3. Do your manufacturers test ingredients or products on animals? -No                  4. Are you owned by or affiliated with any companies that test products or ingredients on animals? -No
 5. Do you have a parent company? If so who are they? We don’t have a parent company

6. Do you/your parent company currently sell or have plans to market and sell your products in the Chinese market, which requires animal testing by law to sell in that country- No 7. Could you provide a list of all of your current vegan items available for purchase? – Full ingredients listing of all our products is on the Daniel Sandler web site.         
 8. Are you certified as cruelty free by Cruelty Free International, PETA, or any other organisation for the humane treatment of animals? If no and you are eligible, will you consider applying for CF status to make buying easier for your cruelty free consumers? – Please refer to the statement above.
With thanks,
Order Department
Daniel Sandler Ltd
VERDICT: Daniel Sandler are cruelty free! I am very satisfied with this response and as you may have seen on our Facebook page I also contacted the man himself, Daniel Sandler, over twitter where he confirmed all of the above. Another brilliant brand we can add to our nice list! Sadly Daniel Sandler is not a vegan brand as their make-up does contain animal by-products, and their use of animal hair in some of their make-up brushes is concerning. On the cosmetics side though, we can give them a general thumbs up.


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